Do you have a travel agency? Do you want to improve its reputation in the market? Do you want your company to be a big name?
I can bet that you have a yes card in your hands. This is obvious that every business owner wants to sets his business apart from the rest. They want to have an edge over their competitors in terms of reputation, exposure and revenue. So if you own a travel agency and wants your business to standout from the rest then you will have to put a lot of efforts in it.
What should be those hard efforts?
These hard efforts include marketing and promoting your business with every possible method. One such method that is adopted by most of the entrepreneurs is to design a corporate identity. Travel logos are something which will return your hard efforts with a sizable amount but for that you need to seriously think if your corporate identity has all the important features to make a perfect brand mark. There are various features that can make this small piece of graphical representation a brand but this is only possible if these features are utilized creatively, from the side of a graphic designer. Therefore, let’s graze through some of those features that are deemed to be crucial for such brand mark identities.
Travel is often associated with blue and white which is the color of sky. The subliminal message channeled through blue is of confidence, success, authority, security and trustworthiness. Mostly it is preferred to be in light shades so that the preceding goals are attained easily. White is a symbol of purity and innocence. The meaning of white is “PURE” as well. Hence, the two colors are commonly employed in such brand mark identities.
Fonts aren’t given a huge importance in such corporate identities for they are just there to convey the message. Usually text is only preferred when an agency’s name has to be incorporated in these brand marks. Therefore, the only thing that a professional graphic designer keeps in mind while designing them is that they should be clear enough to convey the message easily.
The employment of objects solely depends on the nature of business you are currently running. Travel is of so many types, you can either go by train, bus, car, air plane, ship etc. Therefore, you have to see which kind of service you are offering to them. Sometimes big agencies offer many services while some prefer few of them. Now if your services include air plane tickets then a picture of aero plane would be a great idea for your travel agency logos.
Style has different definitions and from my point of view it is the overall essence of a particular corporate identity. The feel is obviously hooked with all the major elements discussed above so you have to make sure that they are complementing each other very well.
Hence, if you will construct a brand mark by concentrating on each and every minor detail then you will surely come up with something that is worth viewing.
By Beverly Houston
Article Source: ezinearticles.com